Tuesday, September 9, 2008

We put the "Juice" in Milk and Juice


Wilde Pure Pressed and Squeezed Fruit Juice is featured in the September edition of Milk and Juice magazine, a magazine that deals with everything to do with... well, milk and juice. We are proud to say that Elopak used Wilde Fruit Juice in a print ad on the magazine's back cover. Pat on the back, Elopak.

So why does Wilde Fruit Juice use Elopak?

Wilde is one of the first fruit juice brands to make use of this efficient and innovative technology in South Africa - making us a market leader in the long life fruit juice category. Our juice is pasteurised, unpreserved and packed in a re-sealable gable top carton with an anti-tampering ring concealed within the closure. The wide mouth of the screw cap makes pouring and re-sealing convenient.

Elopak's unique design allows for more branding opportunities on the packaging, thereby opening new doors of communication. We made good use of the flattened fifth corner of the Elopak, by adding, "Pressed and Squeezed," on the fifth side.

The Alu Board that Elopak is made from, allows extended shelf life for our juice - up to eight months outside the cold chain! So you can be sure to purchase a fresh and healthy drink - no wonder Wilde Pure Pressed and Squeezed Fruit Juice is the next best thing to eating fresh fruit.

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