Hout Couture launch a Wilde success

Wilde Fruit Juice was proud to provide an unlimited supply of Wilde goodness at the Hout Couture launch last week - where fashion meets flavour.

Just over a year ago, a duo from UCT created something spectacular - wooden sunglasses.  The founders, Christopher Elliot and his business partner Craig Cameron-Mackintosh, were given a project to create a sustainable fashion accessory - they came up with Hout Couture wooden sunglasses.  The brand has since been catapulted into success.

Founders: Christopher Elliot & Craig Cameron-Mackintosh

The launch of the new Hout Couture Ranges was held at the up and coming rooftop bar Tjing Tjing on Longmarket street in Cape Town.  At the Launch, Hout Couture revealed 5 new pairs of highly fashionable wooden sunglasses.  The sunglasses come with spring loaded hinges, Carl Zeiss UV protected lenses and are engineered from the off cuts of high quality wood.

Two designs of the new Hout Couture range

Wilde cares with M-Net

This years M-Net Cares "Drive for the Cause" campaign, which is superbly managed by Cloud9Golf Events, was held at the Randpark Golf Club on March 13. The "Drive for the Cause" campaign continues to support the two beneficiaries from 2011 namely the M-Net Naledi Children's Literacy Project and The PinkDrive Breast Cancer awareness initiative.

Drive for the Cause at Randpark Golf Club

The M-Net Naledi Children’s Literacy Project was chosen based on the premise that Education is a vital element for any society to thrive and develop and also to grow tomorrow’s leaders.  In 2010 and 2011, 1300 children from previously disadvantaged homes were taught to read and write and in 2012 sights have been set on helping 1500 children to learn to read and write, a core fundamental skill for any human being to acquire. In addition they have also included young learners with special learning needs by extending the programme to a school for the deaf in Eastern Cape.  As part of the M-Net Naledi project, they have also embarked on revamping libraries in under-resourced schools.

The PinkDrive is the second chosen benefactor as early detection can save lives, with 1 in every 26 women diagnosed with breast cancer. Last year, the proceeds of the Drive for the Cause Campaign enabled two Mobile Breast Cancer Units to visit rural areas and educate over 57 000 women on the importance of early detection.  A total of 3 000 mammograms and 24 000 clinical breast examinations have been done to date, free of charge thanks to the funds that have been raised through this campaign.

Being a sponsor of every Cloud9Golf event, Wilde Fruit Juice is proud to be involved with the "Drive for the Cause" campaign which raised over R580 000 in 2011 alone, enriching the lives of countless individuals with knowledge and hope.

To learn more about M-Net cares, click here.

To join in on some incredible Clour9Golf events, click here.

Wilde travels the Global Ocean

On 25 September 2011, sailers from around the globe set off on one of the world's most adventurous and challenging races, the Global Ocean Race 2011-2012.  The route of the five leg race, totaling 30 000 nautical miles (55 560 kms), passes through some of the roughest waters on the planet as seen below.

Wilde proudly sponsored the South African team, Phesheya Racing, with boxes of refreshing Wilde 100% Fruit Juice.  The members of the team,  Nick Laggatt (Left) and Phillippa Hutton-Squire (Right), are pictured below with Wilde 100% Fruit Juice in hand passing the Cape Horn in South America.  Phesheya is a Zulu word which translates to Overseas, a fitting name for a global racing yacht.

The duo crossed the Global Ocean Race Leg 3 finish line in third place on 7 March in Punta del Este with a time of just over 38 days to complete the 3 600 nautical mile journey form Wellington (New Zealand) to Uruguay.

To learn more about the Global Ocean Race, click here.  To view the team Phesheya Racing blog, click here.