Wilde is getting glossy

The new Wilde Pure Pressed and Squeezed Fruit Juice packaging is featured in the August addition of Packaging Review Magazine. The article deals with Wilde Fruit Juice moving into international markets and revamping their "look" for an upmarket, international appeal.

Have a read over here.

In the red

Wilde Pure Pressed and Squeezed Fruit Juice gained some great exposure through red espresso®'s promotional campaign that ran during August at @home stores. Wilde Apple is an ingredient used in fresh red®, which is red espresso® poured over apple juice and ice. The promotions gained great response and generated good sales.

Some @home stores even had well presented jugs of fresh red®, the drink that contains Wilde Apple as an ingredient. The promoters spoke to a few consumers, who were all impressed and thought that it was a fantastic drink.

This is a successful partnership - Wilde Pure Pressed Fruit Juice owes
red espresso® a great big "THANK YOU!"

We have a new face

With the exciting new look for Wilde Pure Pressed & Squeezed Fruit Juice 1L Elo Pak, Wilde now introduces the new 200 ml Tetra Pak, which will be available in store by end September 2008. The decision to revamp the packaging and add to the product offering was made in order to create a fresh, more up-market appeal for Wilde Fruit Juice - an appropriate companion to the health conscious individual or the fruit cocktail consumer. Now you can keep the 1L Wilde Pure Pressed & Squeezed Fruit Juice in your fridge and carry the new 200ml in your handbag, fit it into your child’s lunch box or just for the convenience of it.

Wilde is part of an unique fruit juice category as it's made from 100% pure pressed and squeezed fruit, containing no preservatives or additives, thus retaining most of the nutrients of the fruit in the juice. Wilde Fruit Juice is one of South Africa's top long life pressed and squeezed fruit juice brands and has extended shelf life of eight months outside the cold chain.

Wilde Pure Pressed & Squeezed Fruit Juice, in its environmentally sound packaging can be transported at either ambient or room temperatures, so energy is saved during distribution. The packages are extremely light weight and can be packed like building blocks, thus saving space and reducing fuel emissions.

Tomcat Advertising Agency (Pty) Ltd incorporated colour to communicate each of the flavours individually. These flavours include Tropical, Apple, Mango, Wild Berry, Orange, Guava, Red Grape and Pear. The packaging design uses clean cut lines and bold colours on a contrasting white backdrop to draw more attention to the fruit on the packaging. The concept behind the design for Wilde Fruit Juice was to give all the glory to the fruit. There are eight variants of Wilde Fruit Juice available in a 200 ml Tetra Pak and nine variants in a 1 L Elo Pak, available at most retail outlets.

We put the "Juice" in Milk and Juice

Wilde Pure Pressed and Squeezed Fruit Juice is featured in the September edition of Milk and Juice magazine, a magazine that deals with everything to do with... well, milk and juice. We are proud to say that Elopak used Wilde Fruit Juice in a print ad on the magazine's back cover. Pat on the back, Elopak.

So why does Wilde Fruit Juice use Elopak?

Wilde is one of the first fruit juice brands to make use of this efficient and innovative technology in South Africa - making us a market leader in the long life fruit juice category. Our juice is pasteurised, unpreserved and packed in a re-sealable gable top carton with an anti-tampering ring concealed within the closure. The wide mouth of the screw cap makes pouring and re-sealing convenient.

Elopak's unique design allows for more branding opportunities on the packaging, thereby opening new doors of communication. We made good use of the flattened fifth corner of the Elopak, by adding, "Pressed and Squeezed," on the fifth side.

The Alu Board that Elopak is made from, allows extended shelf life for our juice - up to eight months outside the cold chain! So you can be sure to purchase a fresh and healthy drink - no wonder Wilde Pure Pressed and Squeezed Fruit Juice is the next best thing to eating fresh fruit.