Monday, August 18, 2008

It worked before. Let's do it again, but better.


As the previous Sunday Times Food Show was a great success, the 2008 Food Show was much anticipated - with greater expectations than ever before. "Going bigger and better" was the main reasons for the excitement behind planning the 2008 Food Show which took place between 3 and 6 July at the Sandton Convention Centre.

The Food Show sported the best of local and international celebrity chefs and food personalities. A promotional campaign that featured two A-list BBC celebrity chefs, was ran with maximum exposure through access to top media channels.

Wilde Pure Pressed and Squeezed Fruit Juice didn't need any introduction, as most consumers were already familiar with the pure pressed goodness that the juice offers. Wilde Pure Pressed and Squeezed Fruit Juice was passionately promoted by two ladies from Uptown Promotions. They informed the consumers that drinking Wilde's pure pressed fruit juice is the next best think to eating fresh fruit - which reassured the consumers that Wilde Pure Pressed and Squeezed Fruit Juice is not just tasty, but beneficial too.

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