This years M-Net Cares "Drive for the Cause" campaign, which is superbly managed by Cloud9Golf Events, was held at the Randpark Golf Club on March 13. The "Drive for the Cause" campaign continues to support the two beneficiaries from 2011 namely the M-Net Naledi Children's Literacy Project and The PinkDrive Breast Cancer awareness initiative.
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| Drive for the Cause at Randpark Golf Club |
The M-Net Naledi Children’s Literacy Project was chosen based on the premise that Education is a vital element for any society to thrive and develop and also to grow tomorrow’s leaders. In 2010 and 2011, 1300 children from previously disadvantaged homes were taught to read and write and in 2012 sights have been set on helping 1500 children to learn to read and write, a core fundamental skill for any human being to acquire. In addition they have also included young learners with special learning needs by extending the programme to a school for the deaf in Eastern Cape. As part of the M-Net Naledi project, they have also embarked on revamping libraries in under-resourced schools.
The PinkDrive is the second chosen benefactor as early detection can save lives, with 1 in every 26 women diagnosed with breast cancer. Last year, the proceeds of the Drive for the Cause Campaign enabled two Mobile Breast Cancer Units to visit rural areas and educate over 57 000 women on the importance of early detection. A total of 3 000 mammograms and 24 000 clinical breast examinations have been done to date, free of charge thanks to the funds that have been raised through this campaign.
Being a sponsor of every Cloud9Golf event, Wilde Fruit Juice is proud to be involved with the "Drive for the Cause" campaign which raised over R580 000 in 2011 alone, enriching the lives of countless individuals with knowledge and hope.
To learn more about M-Net cares, click here.
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