Wilde Pure Pressed and Squeezed Fruit Juice sponsored refreshment at the Inter-Provincial Sevens Tournament, that took place over the first weekend of November 2008. Rugby Sevens is an alternative to the traditional fifteen a side rugby union, and games last up to a total of 15 minutes, allowing for a one minute break at halftime. The game is focused on speed, skill and fitness, so much so, that the field size remains the same as the game's traditional counterpart. Wilde had a gazebo on the side line, where they could keep track of the events that took place on the field. It was positive exposure for Wilde, as players and spectators alike found the pure pressed goodness of Wilde very soothing.
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