We have a new face

With the exciting new look for Wilde Pure Pressed & Squeezed Fruit Juice 1L Elo Pak, Wilde now introduces the new 200 ml Tetra Pak, which will be available in store by end September 2008. The decision to revamp the packaging and add to the product offering was made in order to create a fresh, more up-market appeal for Wilde Fruit Juice - an appropriate companion to the health conscious individual or the fruit cocktail consumer. Now you can keep the 1L Wilde Pure Pressed & Squeezed Fruit Juice in your fridge and carry the new 200ml in your handbag, fit it into your child’s lunch box or just for the convenience of it.

Wilde is part of an unique fruit juice category as it's made from 100% pure pressed and squeezed fruit, containing no preservatives or additives, thus retaining most of the nutrients of the fruit in the juice. Wilde Fruit Juice is one of South Africa's top long life pressed and squeezed fruit juice brands and has extended shelf life of eight months outside the cold chain.

Wilde Pure Pressed & Squeezed Fruit Juice, in its environmentally sound packaging can be transported at either ambient or room temperatures, so energy is saved during distribution. The packages are extremely light weight and can be packed like building blocks, thus saving space and reducing fuel emissions.

Tomcat Advertising Agency (Pty) Ltd incorporated colour to communicate each of the flavours individually. These flavours include Tropical, Apple, Mango, Wild Berry, Orange, Guava, Red Grape and Pear. The packaging design uses clean cut lines and bold colours on a contrasting white backdrop to draw more attention to the fruit on the packaging. The concept behind the design for Wilde Fruit Juice was to give all the glory to the fruit. There are eight variants of Wilde Fruit Juice available in a 200 ml Tetra Pak and nine variants in a 1 L Elo Pak, available at most retail outlets.