The Woman's Show was held over the weekend of 2 to 3 February 2008. It was yet another successful exhibition, but this time it was bigger and better than before. We were the only juice exhibitors at the show, something we should be proud of. We decided to go about our juice exhibition a bit differently this year. We split the Wilde and Crystal Falls brands and displayed them at different points. This focussed more attention on each brand's individuality and helped to clearly communicate the distinctive juice intrinsics - something which is hard to do when the display is a joint venture. We focussed more on the purchaser of fruit juice for the family than our fruit juice itself, which resulted in favourable feedback, as the ladies kept on asking for more.
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